What is site optimization and what is it for?

Previously, to start your business online,it was enough to register at specialized forums, place there information about their products or services, give contact details and wait for calls from potential customers. But times have changed, like the principles of doing business on the Internet. Today, earnings in the network have become more sophisticated and professional. A lot of companies have started this kind of activity, which has multiplied the competition and, consequently, the cost of the tools for the struggle for primacy.

Causes

Just imagine, on the Internet there areseveral million (or billions?) sites. In addition, every hour creates a lot of information resources and web portals. It is in their enormous number that the answer to the question of what optimization is. After all, every owner of the site seeks to ensure that it is his resource possessed a colossal attendance. And how to achieve this?

Before search engines purchased suchpopularity, as now, people learned about sites from external sources: television advertising, business cards, articles and reviews. In those days, even really did not know what Seo is. Optimization of the site largely began to emerge with the strengthening of the positions of search engines, which ranked resources in the issuance of certain requests of users. The championship in this case was acquired due to a huge number of links from other resources, resulting in the development of such activities as the sale of "links".

Over time, the situation has changed, and people have becomemore to ask questions about what is optimization, Seo, promotion in the network and Internet marketing. Search robots began to investigate more thoroughly the quality of sites, the uniqueness of content and the correspondence of materials to requests.

What is optimization?

Optimization is a set of activities forbringing the site and its content to match the requirements of search engines. An important element of optimization is the preservation of the readability of the text, i.e. orientation to the end user, not just the programs.

The requirements of search engines, their standards and rules determine what optimization is. Among the main categories are the following categories, the quality of which affects the position of the site:

- uniqueness of content;

- the authority of the resource;

- the number of external links from other resources;

- authority of referring sites, as well as their relevance to topics;

- user behavior on the site pages.

Uniqueness of content

Particular attention should be paid to the originality andthe uniqueness of the text. Previously, a variant with a simple transfer of information from one source to another was quite appropriate. But today, for such actions, the site can make a "black list" of search engines, as a result of which it will not be displayed in the issuance.

Authority of the resource

Sites that are distinguished by a longperiod of activity, is given a greater preference than the young and barely created. For this reason, it is necessary to actively understand what optimization is, especially in the first six months of the site's existence.

Number of links and their sources

It is important to pay attention to those sites from which there are links to your resource. The most favorable for search results are the references in related subjects.

User Behavior

Search engines make sure thatthe user was pleased with their work. This means that they monitor his behavior after he has clicked on the specified link. If a user stays on the site, browses a few pages, and then returns to the site, this will have the best effect on his position in the SERP. If the percentage of refusals is large, then this will not affect the resource rating in the best way!