Stimulation is ... Material incentive

Today the society is at the very topits development. Humanity has a certain amount of knowledge and skills that has been obtained for many centuries, as well as certain goals to be pursued. In the 21st century, people turned into a single biological organism, working exclusively in its own interests. By its actions, this complex biological "monster" creates a bunch of additional systems: social, technogenic, geopolitical, information, etc. However, without difficulties in our world in any way. A sharp evolution forced mankind and every individual person to believe in their omnipotence. We consider ourselves enlightened in all matters, forgetting that knowledge is given only in the process of constant self-improvement. Thus, humanity does not want to go further. In the process of fighting this "reluctance" people have invented a very useful intangible thing - an incentive.

Stimulus and stimulation is ...?

Such concepts as stimulus and stimulation,are adjacent in nature. They have a lot of definitions and interpretations, but this does not change the basic tasks of incentives. This intangible object was created in order to interest the person in the way of his further progress. It has long been proven that people work better when they have an interest in this work. Here we must understand the fact that the stimulus itself is non-material, but the form in which it will be expressed can be any. For example, the production of something will happen much faster if the workers know that the premium is waiting for them. There is an incentive as an additional context, expressed in the form of additional earnings.

So, we understand the concept. Starting from the received facts, it can be said that stimulation is a process of direct influence on a person, a kind of pushing him toward something. But the term can be used not only to explain the influence solely on a person. The process of stimulation can take place in the economy, politics, medicine and other branches. At the same time, the effect on a person will not always take place.

Sales promotion

Consider one very good example, which proves the fact that with the help of incentives you can influence not only the person. Let us take the economic branch, namely the sphere of sales.

Any production is based on the ultimate goal- selling your product. It happens that this process is difficult to turn, so resort to radical methods. Stimulation of sales is a number of special marketing actions, the purpose of which is the sale of goods. They are applied at all stages of preparation, creation and sale of the goods for acceleration of all process as a whole. In other words, sales promotion is an influence not on the person, but on the process.

Types of sales promotion

Marketing science has developed so much in ourtime, that many systems created by it, have a number of own kinds. A large number of necessary disciplines are allocated from one science. Thus, we can distinguish characteristic types of sales promotion, for example:

- Discounts.

- Providing samples of new products is absolutely free.

- Shares and sweepstakes.

- Transactions with companies involved in sales.

- Gifts and other promotions.

Such an extensive list of species makes the promotion of sales a completely independent industry, which can not be included in the general classification of intangible and material incentives.

How else do incentives affect a person?

All of them can be divided into two main groups: material and non-material. In this case, we take as a basis only those that directly affect the person and his mind. It was previously indicated that stimulation is a process whose goal is the ultimate idea in the person's head. It will allow him to move on and conquer new horizons of his development.

But ideas never arise on their own. They need to be created through motivation. It is easy to guess that material incentive is a product of using material incentives to create an idea, motivation in the person's head. In addition, the term has a more detailed definition. The essence of the process is based on the desire of a person to receive the greatest possible profit and high payment for his labor. The stimulation itself is made through the use of forms and methods of material appearance. Everything consists in financial - first of all - people's interest. Proceeding from all the above, it can be concluded that material incentive is an influence on a person by influencing his natural interest in personal profit with the help of material forms and methods.

It should be noted that the fact thatThe above process is an integrated system. However, there is such a thing as economic incentives. It is broader and involves quite different resources in the process of influencing people.

What does economic stimulus include?

Before talking about the economicstimulation and its components, it should be understood that incentives can be used by almost anyone. In this case, the goals of such use are not important. The main thing is that the end result justifies its expectations. As mentioned earlier, material incentives are not a key set of forms and methods of influence. The thing is that the material incentives are the constituent elements of the economic system, therefore they will be part of the array of methods and forms of influence, which is called economic incentives. This kind of impact is a completely different level. Economic methods allow to predict and program the behavior of buyers and producers so that their actions are performed in the desired way. This effect is achieved through the use of material incentives, or incentives, as they are commonly called.

Economic stimulation is possible, and itis often used, but at the government level. It can also be used by huge corporations, whose budget can withstand all sorts of manipulations, losses and drastic changes.

As for states, they use the methodeconomic incentives for the organization of labor in the country. This is due to one simple formula: the higher the level of employment, the higher the prosperity of the population, and consequently, the state will have a demand for manufactured goods.

Why use stimulation of labor, and how does it affect production?

Many years ago, people noticed that productionmoves only if the workers are interested in the positive results of their work. This observation was not in vain. And with the advent of the new millennium, practically all companies began to stimulate labor. This is a process involving many aspects. They all help to influence employees or workers so that they perform their functions as efficiently as possible.

Material wealth

This process can be used withintangible and material incentives, although the latter are most often used. Motivation of work is an important marketing move of the internal type. The success of its implementation will depend on the future of the company or enterprise. There is a small list of tools that help to stimulate employees, namely:

- Money.

- Self-development.

- Career.

- Convenient work schedule.

- Good-natured attitude of the authorities.

Intangible incentives

The main core that regulates the use ofall non-material incentives, is social stimulation. This concept is the most complex and dynamic. In the process of its study, scientists have not come to a common opinion according to the non-material nature of this process. The thing is that social stimulation is aimed at relations between people. The essence of the theory is that it "works" on the basis of deep trust. All the previous types of stimulation were directed to each person individually. In this sense, social stimulation largely benefits, because it is based on the psychological connection between people.

The result

So, in the article were considered different formsprocess of stimulation, as well as tangible and intangible benefits that are used. With the help of incentives and incentives, one can influence a person, thereby causing him motivation, which helps to move on and conquer new horizons.