Designer Krivda Artem: biography, activities and interesting facts
This name is still unfamiliar to many uninitiated,almost everyone in the world of fashion heard about it! Artem Krivda - a designer who quickly broke into the Russian fashionable kingdom and conquered the hearts of thousands of fashionable women. Recently, he is listed among the favorites of the Russian fashion industry. A Chartered Lawyer, Krivda Artem once decided to try himself in a completely different field - to come from the southern provincial town to the capital and declare himself publicly. Of course, fashion - "girl" capricious and unpredictable, but she accepted it, and he suddenly became his own. At first he was not a designer, but acted as director and producer of fashionable weeks, shows, etc.
Designer Artem Krivda: biography
The future fashion designer was born in 1981 inprovincial small town of Azov, which is located in the very south of Russia. As expressed by Krivda Artem himself (a joke or not, it is not known), he is from the family of millionaires, but at the same time, he does not have any memories of the carefree time of life. The only thing he remembers is that he lived in full prosperity. After graduation he entered the law faculty of Rostov University, and after receiving the diploma I decided to go to Moscow and find myself.
The first steps in the fashion world
23-year-old young man hitting the capital,Kryvda Artem began to look for work. He had neither housing nor money. But he had a great desire to work, and he also possessed the greatest wealth - a mind that could give out a lot of creative ideas. One of the new acquaintances advised Artem to go to an interview for the position of manager for working with designers during the Moscow Fashion Week. The young man did not even imagine what was the responsibility of such a manager, and whether he could cope with the job, because he was very far from the fashion world. However, strangely enough, he was taken to this position. Probably, circumstances helped him. He began to produce and produce fashion shows, made fashion videos, stylized lookbook, both for Russian and international brands. His first salary was five hundred dollars. On them he was able to rent an apartment. Then his fees began to grow, and he began to taste.
Beginning of independent activity
In 2014, after 10 years of work in thefashion industry, Artem Krivda, whose biography is described in this article, decided to establish his own brand. First he began to create clothes for his friends, and during the New York vacations. When the collection was ready, they shot a very interesting lukbuk in the most fashionable area of New York. The main character of his women's collection was his girlfriend - Maria Granina. By the way, the very first clothes, which was modeled by Krivda Artem, was an unusual crochet with an original print. This was the beginning of his triumph!
About me
Artem Krivda believes that his starting capitalthere was a special gift and brains dictating to him different ideas that he sold to people. He also believes that the uniqueness of his brand lies in the fact that all clothing is sewn off in Moscow by several best manufacturers. The target audience of the young designer from Azov is intellectual youth, for which he creates not just clothes, but a philosophical message. So, my collection "WORLD. FUTURE "he created at a time when local wars began to break out in different parts of the globe. With his collection, he as if called on people to stop and think again. He wanted everyone to understand that without peace on Earth there will be no future. He wanted people not to forget about true values.
Cooperation
His first client was an excellent buyer andsupervisor Gosh Rostovchikov. Seeing for the first time the collection of Artem Krivda, he was inspired and bought quite a few clothes for the Podium boutique, which was located on the Kuznetsky Most. His first buyers were also charming girls Chistova & Endourova. The designer decided to start cooperation with the Russian brand St. Friday. As a result of this collaboration, a product was obtained, which immediately became popular! Before Artem founded his brand, he worked with famous world brands within fashion weeks, organizing fashion shows for them.
Activities
In addition, that it is today considered quitethe successful designer of clothes, Artem Krivda is the director and the producer. This is a very creative person, in his head are born simply incredible ideas that he hurries to implement and arranges spectacular fashion shows for almost all famous brands.
Debut collection
For the first time the display of Artem Krivda was organized inflagship store "Podium Concept Store". This event was called Olympic Rock, also called the collection. It united the following themes: the Roman gods, the gothic chic of Paris and the latest fashion trends of the men's wardrobe. The collection included clothes made of leather, silk, neoprene and cashmere. The cut at the models was laconic, so they could be boldly combined with each other and create new images in the style of "kazhual." Present at the presentation were such megastars as Victoria Lopyreva, Valery Leontiev, Alexander Vasilyev and others.
Wise Thoughts
Artem believes that the designer is the one whodoes not want to be like the others, and wants to make people so that they are pleasantly different from the general mass. There are a lot of designers today, and only some people manage to attract attention to themselves. What helps them? First, the designer must have an individuality. You can not be a gray mouse and achieve recognition. We must strive for originality. Artem believes that the great evil is fraught with complexes that were once instilled in children by parents. It's very bad when the child is told that he should be like everyone else and do not stand out from the crowd. It can not be worse than this. This also applies to those cases when a person aspires to be a gray mouse and does not stand out, and when he wants to stand out, he begins to resemble a crowd, blindly follows every trend, losing his zest. For example, there are all tattoos, and I will make them myself, than I am worse than others ?! Artem believes that it is not necessary to be a designer to create a fashion, every person is able to come up with something new every day. Contrary to the claims of many, A. Krivda believes that the design art can be trained.
Memories
It seems to many that when Artem Krivda talks aboutthe fact that he does not remember his childhood, he is cunning. However, the designer claims that this is true. The most vivid memory that he had from childhood, this picture Aivazovsky "Ninth Wave." His grandmother inspired him that he should always be thankful to God, and not only when you ask him for salvation, like people on a ship in the picture of a great seascapes painter.
Personal preferences
A. Krivda on the zodiac sign Leo. In fact, he is as authoritative, ambitious and demanding both to himself and to the environment. He himself likes such brands as Saint Laurent, Acne Studios and Louis Vuitton, and from Russian - "Arsenicum" Dmitry Loginov, "VIVA VOKS" Oleg Ovsiev, "Ruban" Alice and Julia Ruban. He prefers to wear clothes of Russian designer Anton Lisin. Artem loves to travel very much. He tries not to go to the countries where he once was. The designer loves to read, his favorite books are "Portrait of Dorian Gray" by Oskar Wilde and "Fight Club" by C. Polanik. From films he likes "Drive" and "Place under the Pines".
Ideal day of Artem Krivda - rest on the shoresea with an ice cocktail. The morning begins with the designer at dawn. In the day he sleeps about two or three hours. He considers his rival time, works without days off. Still would! The organization of fashion shows for such world brands as "Chanel", "Gucci", etc., does not allow to relax. You have to be a good psychologist and diplomat, that you know how to find a common language with so many clients and employees. Artem does not like conflicts and thinks that everything can be solved amicably. The main thing is to find the right note in communication.
A family
In the house of Artem it is forbidden to talk about fashion. This is taboo. Here he comes to rest from work. With family members, they can talk about everything, but not about shows or collections. The designer is very grateful to his parents for giving him several important lessons in life. So, even if the whole world is against your idea, and you are sure that you are right, then you do not need to turn off the chosen path. He is glad that he was born in his family. His childhood was warm, affectionate, he never heard rude words addressed to him, grew in love and respect.
Dream
Artem Krivda has one idea in connection withfurther career: he wants to work in the Ministry of Culture, because he understands that he has something to give this structure. He knows a lot about culture in many countries of the world, he saw one and the other, and the third, it is easier for him to choose what is good and what is bad.
