All about the algorithms of "Yandex"

As a result of technological progress,possible to make necessary operations without leaving home. Now you can even work through the Network, and many have long been feeling well in this field. The most common form of earning on the Internet is the creation of your own website or blog. Thanks to the advertising posted on the resource, its owner can receive a good profit. True, this scheme only works when a website or blog is on the first pages of the search. Simply put, the number of visitors on the resource depends on the level of income of its owner.

And the first thing you need to know when starting such an activity is how the search algorithms work, in particular the algorithms of "Yandex", the largest search engine Runet.

What are search algorithms?

Search algorithms, they are algorithms of "Yandex",are a kind of mathematical formula where the user's request is unknown. The search robot solves this formula: substitutes for the unknown different values and chooses the most suitable.

If we simplify the definition, then we can express ourselvesas follows: the search algorithm is a special program that takes away the "problem", in our case the search query, and gives its "solution", that is, it shows a list of sites with the information the user needs.

Solving the "problem", the algorithm looks through allkeywords on the pages, sorts the received data and forms the search result necessary for the user. Thanks to the search algorithm, robots can analyze the contents of each resource. Based on the information received, the position of the site in the SERP is determined.

What affects the search algorithm?

As it was already possible to notice, search delivery onthe same query in different search engines is different. So, the algorithm of "Yandex" is significantly different from Google. For example, for the purity of the experiment, we'll open two tabs: one search engine from Yandex, and the other from Google. If you enter the query "how to go to Japan for permanent residence" in the search field, then you can see that the first site in the issue of "Yandex" is in second place in the issuance of Google.

Algorithms of search engines are under strictsecret, they analyze the same site parameters, but how much attention they give, and how much less - nobody knows. Even SEO-optimizers are asking this question.

Parameters with which algorithms work

As already mentioned, the search algorithms"Yandex" are guided by certain parameters. In general, they can be divided into two groups. Some parameters are responsible for the semantic content of the resource, they can be conditionally called "textual". Others - characterize the technical characteristics (design, plug-ins, etc.). Conditionally, we can designate them as "engineering-functional". For clarity, it is worthwhile to break all the parameters into groups and place them in the table.

"Text"	"Engineering-functional"
Language of the resource	Site age, domain name, location.
The popularity of the topic and the amount of text on each page.	The number of pages and their "weight"
The ratio of keywords to the total amount of text.	Presence of a stylistic solution
Number of citations and level of uniqueness of content	The number of requests for a particular keyword and the frequency of the information being updated.
Font size and type	Availability of multimedia files, frames, flash modules and meta tags
Number of references in the text	Style headings, subtitles and CS
Matching keywords to the section of the directory where the site is registered.	Comments in the code, page type, duplicate

Ranging

These parameters play a key role in the algorithmsranging. The ranking algorithm is a method by which you can find out the value of each page. Simply put, if the site has good indicators for all these parameters, then it will be higher in the search result.

Ranking algorithms of "Yandex" are changingalmost every year. The main ones are named after the cities. The name of the new search concept begins with the last letter of the name of the previous algorithm. So, the search engine has created algorithms:

Magadan (2008).
"Find" (2008).
"Arzamas" (2009).
"Snezhinsk" (2009).
"Konakovo" (2010).
Obninsk (2010).
"Krasnodar" (2010).
"Reykjavik" (2011).
"Kaliningrad" (2012).
"Dublin" (2013).
"Nachalovo" (2014).
"Odessa" (2014).
"Amsterdam" (2015).
"Minusinsk" (2015).
"Kirov" (2015).

In addition to these, in the last two years, three moresearch algorithms "Yandex." And also there are special algorithms AGS-17 and AGS-30, the main task of which is to look for resources that do not meet the requirements. Simply put, these algorithms search for sites with non-unique content and an abundance of keywords, and then apply penalties to them. And now about each algorithm little by little.

Algorithms of 2008-2011

For two years, "Yandex" has created four search enginesalgorithm, which differed qualitatively from previous, initial versions. In 2008, for the first time in the search ranking, the uniqueness of content ("Magadan") began to be taken into account. For the first time, a new system was introduced, which took into account the presence of stop words ("Nakhodka").

In 2009, the search algorithm "Yandex" beganto take into account the user's region, a new classifier of geo-dependent and geo-independent queries has appeared. Significantly improved the regional formula for the selection of answers ("Arzamas"). Extradition has changed dramatically, 19 new regional ranking formulas have appeared and the criteria of geo-independent ranking have been updated ("Snezhinsk", "Konakovo").

In 2010, the algorithms of search engines "Yandex"actively developed new formulas for geo-dependent and geo-independent requests (Obninsk, Krasnodar). 2011 was marked by the beginning of the creation of a personalized issuance, the language preferences of Internet users began to be taken into account.

Search Ranking 2012-2014

In 2012, the personalization of the issuance is substantiallychanged: they began to take into account the interests of users in the long term, the relevance of sites visited frequently (Kaliningrad) was increased. In 2013, the Yandex algorithm already skilfully adjusted the search results for the interests of a particular user during the session, took into account short-term interests ("Dublin"). In 2014, the inclusion of references for commercial queries in the ranking of responses was canceled ("Nachalovo").

"Amsterdam", "Minusinsk", "Kirov"

In search results near the result of the beginningto appear a card with the information when you hover over the cursor link ("Amsterdam"). For the first time, the task of the Yandex algorithm was a decrease in the ranking of resources, which had many SEO links. The presence of an extensive link profile was the main reason for the loss of positions. Algorithm "Minusinsk" "Yandex" began to massively withdraw the SEO-links, a little later the accounting of the reference factors returned, but only in the Moscow region.

In the third year this algorithm was introduced randomization of relevant queries. Simply put, when issuing requests, you could sort by date, popularity or region ("Kirov").

"Vladivostok" and "Palekh"

Algorithm "Vladivostok", which began operating in early 2016, began to take into account the adaptability of resources to mobile devices, the results of mobile issuance increased.

The algorithm "Palekh" deserves special attention,which was presented in November. Its main essence is to compare the meaning of the question and pages with the help of neural networks - artificial intelligence, which simulates the work of the human brain. Due to this, delivery on rare occasions increased. Initially, this algorithm worked exclusively with page headers, but, as the creators say, eventually learn to "understand" the text itself. The work of the algorithm is as follows:

The system takes into account the statistics of the correspondence of the request and the header, thereby increasing the accuracy of the search output.
Work with such correspondences is called"A semantic vector." This approach to search ranking helps to find answers to the rarest queries. An algorithm that has learned to understand the text can produce results in which there will not be a single similar word with the query, but, nevertheless, they fully correspond to each other in content.

Simply put, Yandex tried to create a "reasonable" technology that seeks answers based not on keywords, but on the very content of the text.

"Baden Baden"

The new Yandex algorithm, released in March 2017year, has become a real breakthrough in the search engine ranking system. In search results, sites with useful, understandable and readable content began to appear in the first place. The main task of this algorithm is to provide the user with not the text that corresponds to the query, but the necessary information.

During the period of work "Baden-Baden" fell insearch output resources with over-optimized and poor-quality information. Experts were sure that the positions of online stores would fall, as there are too many repeating words and descriptions of goods, which are practically the same. But the developers of the algorithm took into account that there are specific topics, where repetition of single-root words is inevitable. So which texts fall under the sanctions? It is better to look at an example.

Text that does not match the search algorithm

Earlier search robots deduced on the firstpositions the resources in which the keywords were. But the texts on such sites often look like a set of requests diluted with "water" of substandard texts. And the example below is proof:

"Every year Nike releases countlessgoods for sports. Sneakers, sneakers, boots, Nike suit, Nike T-shirt, shorts, Nike sports suit, pants, Nike sports pants, soccer balls - these and other products can be found at any brand store. Women's Nike, men's and children's collections convey the main theme of the brand. Clothing Nike is unique in that each product conveys the mood of the brand. "

Such texts are of no use, it is nothing more thancaskets with key inquiries. Here with them also the new algorithm struggles. Content with low quality will certainly lose its position. There are three criteria for low-quality content:

Lack of logic in the text.
A large number of keywords.
The presence in the text of unnatural phrases, which appeared due to direct occurrences of keywords.

Naturally, nobody canceled SEO-optimization,the basic principles of search engines remain the same. Here is just the approach, in which there are 15-20 key queries per 1000 characters, has long been outdated. The Baden-Baden algorithm focuses on the quality of content.

Search output

Important place in the process of finding informationtakes the algorithm of issuance. Extraction is the results page that responds to a specific query. The algorithm for issuing "Yandex" is constructed in such a way that it can calculate the probability of finding the most relevant answer and generate an output from ten resources. In the case when the request is complex, 15 answers can be found in the issue.

1. Language of the resource

2. The popularity of the topic and the amount of text on each page.

3. The ratio of keywords to the total amount of text.

4. Number of citations and level of uniqueness of content

5. Font size and type

6. Number of references in the text

7. Matching keywords to the section of the directory where the site is registered.

In fact, it works like this: if the algorithm is "signed" with the query and there is a highly relevant answer for it, then an output of ten answers is generated. In the case where the search engine can not find such answers, 15 links will be provided in the issuance.

Here, in fact, and all the basics of the searchalgorithms. In order for the site to feel good, search results should be filled with quality, informative and readable content.