Stender is an effective way to attract potential customers
One of the fastest growing areas of activityis advertising, without which it is impossible to imagine the life of modern man. It pursues several goals, the main meaning of each of them is conveyed to a certain audience of people through various means. One of the most significant and effective types of advertising is the outdoor, which is placed on different surfaces. The pillar is a small shield that performs the information function, its main task is to promote the development of business by attracting potential customers.
How does it look?
The pillar is an advertising design of a smallsize, made in the form of a folding "house". It can be one-sided or two-sided, depending on the number of planes intended for drawing images and text.
An advertising pillar is a remote shield that can be easily transferred from one place to another. There are 2 versions of the design - folding and clumsy.
As a rule, the standard pillar size is 0.6 x 1.35 m, it has a rectangular shape. At the same time, the advertising field format is approximately 0.6 x 1.15 m.
At the request of the customer, exclusivepillars. They are 10 times more expensive than standard ones, but attract the attention of more people due to their uniqueness. Exclusive pillar is a design that is given to any shape and size. As a rule, it has the form of a growth figure, a pointer or a 3D image of the advertised product.
Close to banks, currency exchange and cafesfast food, you can often notice pillars, in which blocks for placing tablets are built. With their help, information is regularly updated, for example, the current data on the exchange rate or prices in the menu systematically appears.
Much less common are structures with integrated light panels.
Why is it called?
The pillar is a German word that has become firmly established in Russia. This is due to the fact that before its appearance, the less euphonious definition of shields was used - advertising clamshells.
Where are they located?
Stands can be located both insidepremises, and beyond. In the first case, they are usually installed in large retail outlets and business centers, where many companies operate. The task of designs - it is advantageous to single out a firm among its neighbors-competitors or attract the attention of potential customers.
Street pillars are located in the immediateproximity to the advertiser. Their effectiveness increases when placed near a large flow of people - significantly increases the likelihood that the information will not go unnoticed and attract a large number of potential customers.
To install pillars in the street you need to observeCertain rules that are set by the city administration. Their goal is to create and control the conditions for pedestrians and motor vehicles that meet the maximum safety requirements. In other words, the design should not create emergency situations and interfere with the passage and passage of people. To place the pillars, you must obtain written permission from the appropriate authorities. Often, the solution of this issue is engaged in advertising agencies.
Benefits
The main advantages of the pillar are:
- efficiency;
- low cost;
- the possibility of changing the location of the structure;
- fast manufacturing;
- Easy to install (no installation required).
The combination of price and efficiency makes this type of outdoor advertising one of the most popular.
disadvantages
Along with undeniable advantages there are also disadvantages of using pillars:
- the need to transfer the construction daily from the place of accommodation to the building where it is stored during the non-working hours of the enterprise, and vice versa;
- in unfavorable weather conditions, the risk of frequent falling of the pillar on the ground increases, as a result of which it can be deformed;
- It is necessary to regularly maintain the cleanliness of the shield, because it gets very dirty very quickly, especially when it's outdoors;
- there is a threat of vandalism.
Manufacturing of pillars
The technology of advertising design includes 2 stages: the manufacture of a frame of metal and a surface for information.
To obtain the base, a metal pipe is used, it is bent and welded to obtain the desired size and shape. The finished structure is painted in the desired color.
The role of the plane, which will be advertised, is, as a rule, a sheet of galvanized iron. On the milling machine, the parameters are assigned to it.
The next stage is directlyproduction of advertising. To do this, the self-adhesive film is inflicted with information using special equipment. Once the sheet is ready, it is attached to the plane of the metal workpiece.
The final stage is the joining of the finished fabric to the metal frame with secure brackets.
Thus, the technology of manufacturing the pillar is simple, and the average term of its operation is 3 years.
Advertising - an integral part of the life of modernsociety. All over the place, colorful and intriguing slogans and headlines flash. Not the last place in attracting potential customers is occupied by pillars. These are small metal structures that have one or two surfaces with information printed on them. Mobility and relatively low cost make them extremely popular among advertisers.
