Business planning at the enterprise: laws, principles of compilation and main sections
Any commercial activity must beginwith the preparation of a business plan. This is a document that reflects the problems that an entrepreneur will face in the process of achieving strategic goals. Therefore, due to their systematization into the relevant sections of the business plan, it will be possible to compile, develop and apply optimal solutions. Let us consider in more detail the principles and laws of compilation.
Business planning in the enterprise is aimed atimprovement of its activities. The content and specification of sections should be determined by the specifics and scope of its activities. Moreover, this document is not only internal, it is necessary in order to establish useful contacts.
Business planning in the enterprise should provide for the solution not only of the strategic, but also of the tactical goals that the management faces. It should include:
- assessment of the organizational and managerial and financial and economic state of the company;
- analysis of potential and effective business opportunities, weak and strong sides;
- compilation of investment objectives and goals for this period.
Business planning in the enterprise should justify:
- general and specific models of the company's functioning in a modern economy;
- choice of optimal tactics and strategy of competition;
- Assessment of material, financial and labor resources that are needed.
According to international standards, a certain structure is envisaged, in which there must necessarily be some sections. Although the guide may also include additional.
Business planning in an enterprise should contain in the first section its objectives, their combination and ranking. He must solve internal and external problems.
In the second section, you must provideinformation about the company as a whole. It contains the name of the company, its legal form, registration in the state agency and the address. It is possible to include in it the history of the organization and its previous activities.
The preparation of the business plan of the enterprise should contain a description of the organizational structure and personnel. This is the subject of the third section, which includes the following information:
- description of the necessary labor resources, their qualifications, experience and responsibility;
- form of legal service.
The fourth and fifth sections are givencharacteristics of the product (service), its purpose, scope of application; life cycle; technical, quality and other partners; reasons for the value of the goods for the consumer; A description of the shortcomings and possible modifications. In addition, there must be a detailed description of the sales market and the economic situation.
The sixth section requires analysisforeign economic relations. We are talking about their organizational support: the procedure for the registration of the company, the timing of opening an account, the procedures for declaring goods and property, which is exported abroad, and so on.
In the seventh and eighth sections should be givendetailed analysis of competitiveness (search for your market niche, comparison with competitors) and forecast sales for five years with an approximate price level.
The marketing plan of the enterprise also containscosts for implementation (packaging, transportation, storage) and organization of production. We are talking about the characteristics of technology, implementation costs, the necessary patents, know-how, licenses. In addition, there should be a description of the production base (areas, sources, equipment, timing and forms of its development).
The last sections are devoted to the analysis of expected profits, available risks, and also features of their insurance.
