Pricing in the sphere of services in the conditions of business lending

The disclosure of the loan function gave an understanding of the rolecredit in the process of pricing. However, pricing in the service sector is quite a specific area, where the study of the role of lending needs additional clarification. In addition, in economics there is still no unified opinion on this issue.

For example, a number of specialists believe thatpricing in a market economy assumes that the function and role of credit show the place of credit, primarily in distributive relations over the definition of dominant factors in pricing.

Others argue that the role of credit in pricing is directly derived from its nature and functions.

Speaking about individual sectors of the economy,there is a point of view that, for example, pricing for transport services, considers credit as a result of the realization of its functions in the real conditions of economic activity and the specifics of the industry.

Summarizing different opinions, one can single out onegeneral for all position - the role of credit in pricing is determined by the degree of efficiency of its use. Given these views, it also appears that credit in the system of financial and economic relations through such a mechanism as pricing in the service sector creates a new relationship caused by needs:

- elimination of imbalance between permanentaccumulation of money supply released in the process of turnover from enterprises, the budget (state) and the population, and its use in the interests of expanding production;

- guaranteeing the continuity of the process of capital turnover, when the industry or enterprise operates in modes with different periods of circulation of funds;

- organization of such a system of circulation of funds and payments, which take into account the credit nature of the issue of money;

- the organization and implementation of such a model of enterprise management, in which pricing in the service sector is carried out exclusively on a commercial basis.

The reasons for this need are:

- the permanent formation of monetary reserves and the emergence of additional temporary needs for them;

- the different duration of turnover of funds in certain parts of the national economy,

- close interlacing of cash and non-cash turnover of funds;

- Separation of capital within individual economic entities.

These reasons initially determine the placecredit in the sphere of economic relations and its connection with the main economic categories, one of which is pricing in the sphere of services with mutual influence.

Consequently, the influence of credit is amplified by itsrole. It seems that the role of credit reflects the result, to which the implementation of its specific functions results, that is, it is asserted at the expense of functions.

Therefore, it is expedient to give the following definitionthe role of credit in the practice of the pricing process: it is a measure of the reflection of the impact of the credit category on the categories of pricing in services with the aim of revealing all of its (potential) opportunities.

The proposed definition emphasizes that the role of credit is to increase the profitability of the enterprise, its overall efficiency, use of profit in the interests of further development of the business.

Understanding the function and role of lending isin that the function acts as a means (method) of influencing the pricing process, setting up a credit for achieving the effect, and the role as a measure of this impact, that is, the possibility (way) for its reflection.

At the same time, despite the differences, these concepts are interrelated, since they are aimed at the fulfillment of the final result:

- through the performance of its functions, credit increases the efficiency of production of economic entities and society as a whole (through accelerating circulation, saving costs and increasing incomes);

- The role of the loan shows the objective results achieved with the correct implementation of its functions in pricing.

The very role of credit in pricing can be determined by the degree of efficiency of its use in this particular economic process.