Example ad type
Today, advertising has become an integral part of theEveryday life. She accompanies us everywhere: on the way to work, when walking around the city, in transport, on TV screens. One of the types of advertising, which gradually fades into the background, but still remains an effective way to attract customers, is a text ad.
This article will discuss the main factors,which affect the quality and effectiveness of advertising. That is, it will be told how to write the announcement, examples of the various options will also be presented. It will indicate what major errors are allowed when it is submitted.
The main components of the announcement
- Carefully approach the choice of the title. Do not make it very long or too short. The optimal length is 50-60 characters. This plays a big role, because if the reader does not like the name, he will not even read further.
- That the reader does not have questions, the ad text should be maximized, explain what exactly you are offering. It is necessary to write in understandable language, for people.
- Having a photo will greatly increase the chances of selling a service or product in the shortest possible time. Thanks to her, the reader can visually see and understand whether he needs it or not.
- If possible, you need to add an address,because many immediately pay attention to the location, so you do not have to spend a lot of time on the trip. It will be enough to indicate the area and the street where you live.
The correct example of a sales advertisement
Headline: A working, powerful computer of black color.
Description: I'll sell the computer in working order. System requirements: ... (Intel inside 2.2 GHz ...). Excellent for both games and work.
Cost: 10000 rub.
Availability of photos: There are 4 photos.
Headline: Computer, selling computer, cheap computer.
Description: I'll sell a computer, a computer store, accessories. Buy a computer. Shop laptops.
Cost: 10000 rub.
This example is unacceptable. It looks like a set of words, and no one will pay attention to it, since it looks like spam.
How to place a job ad correctly
The issue of submitting a job announcement should also be taken seriously, as well as to the submission of advertisements. And what in our time can attract the reader?
The algorithm of writing an advertisement
1. A greater amount of text always attracts the attention of those who need work. You can, of course, place a standard, unremarkable ad and be content with the "second grade".
2. After the volume follows the image. Logically, everyone reads the same, from left to right and, of course, from top to bottom. Therefore, it would be prudent to print it from the top, at the top of the page. Since your ad is business-like, the company logo will most effectively be placed.
3. It is important to convince the applicant that it is your company that is the best and the most dignified, so that you want to work in it.
For any self-respecting company it is important to typeambitious, industrious employees. They have to burn their eyes, and their main goal is simply to be high earnings. The main thing is to convince them that you are the company that can satisfy all their needs and help to provide a family. And it will be even better to show how "powerful" your enterprise is, and if it is not so, to prove that you are moving in this direction.
4. The next step is to tell you why you started looking for an employee.
The construction company will employ a loader and sales representative.
Requirements for applicants from the company are serious. This leads to the idea that wages will be worthy. A similar company posted the same announcement, the only difference was the huge list of vacancies that immediately attracted attention. From this it follows that workers are very often dismissed and thus create a huge turnover. This can only testify to shortcomings in wages or management.
The original example
If people were soulless and did not know thisa beautiful feeling, like love, we would not need an experienced employee for our restaurant. Our pride was bewitched by an American and taken to his homeland. We wholeheartedly wish her happiness, and we do not envy ourselves, since it will be difficult to find a worthy employee who ... (after that, there were requirements to the applicant).
At first glance, this example ad is largerlike a novel. But such examples of advertisements will help attract the reader by its unusualness and stand out among competitors. As for the reasons for finding employees, the popular answer is opening a new office or creating a new direction.
Until then, everything written wasthe preparatory part. The main part of the announcement is the title of the post. It is not necessary to think up vacancies that are not known to anyone, since it will only repel. The simpler and more understandable the position, the more you will invite potential employees to an interview. An exception can only be those companies that initially want to shield themselves from calls from uneducated people. You can also specify the number of required employees - this will determine who is ready to compete for a place in the sun, and who came just to sit up your pants.
The last and no less important point in the announcement will be the requirements for the applicant and contact details.
It is desirable that all of the above is included in your job ads. An example of such hiring messages can be seen from large and experienced companies.
How to achieve effective advertising?
Examples of advertisements can be seen everywhere: on the street, on the TV, and especially on the Internet. Their main feature is the specifics. In other words, you should not mislead potential customers. That is, if a person is interested in buying a washing machine, you should immediately assure him that it is you who will help him in the acquisition. If you enter keywords into your ad, then every time you request phrases you enter, the user will be directed to your page, thereby increasing the demand. Having a price or an opportunity to receive a discount will make the customer think more about the benefits of acquiring exactly from you. Correctly selected keywords will save your money and will not cause negative emotions for users.
To increase the chances of your advertising campaign,It is necessary to create separate groups in which all possible variants of key words will be registered. Before this, it is worth writing all the information that might interest the visitor. If it is not enough to meet his needs, he will go to your competitors. The last but not least important remark is this: in no case should the title of the company or website be used in the title, because first of all the client is looking for the goods, and who sells it, you can find out on the site.
Cash deposit announcement
It is an ordinary form. In any bank you can get an example. An ad for a cash deposit includes a receipt issued by the bank. It is necessary to certify you in obtaining the money that was received on your current account.
It is worth noting that it does not matter which exampleads you take as a basis. In any case, if you correctly and meaningfully come up with a text, you can interest absolutely any reader, even if he does not need it.