Tactics and strategy - the difference in what? What is the difference between tactics and strategy?

Many people often ask themselves: What is the difference between tactics and strategy? The difference here is only in the scope of the operations performed. There are no other fundamental differences. Most clearly, this difference is manifested in the time intervals that concepts operate on.

Separately, but together

In the case when a person makes a plan of his ownday is his tactic of action for a week. If a plan is drawn up for the next couple of hours, then this will be a tactic for the day. The organization of the day is already becoming a strategy regarding the organization of watches. So, between the terms "tactics" and "strategy" the difference is more than noticeable.

It should be clearly understood that the two concepts exist together, since tactics correlate with strategy, and strategy, respectively, with tactics.

Example

It is possible to take as an example a certain problem onbusiness organization. This will be a strategy. In this situation, it is a strategy to profit from the provision of any services. Everything that goes into the business itself: finding and establishing relationships with clients, developing sales plans, creating training programs for employees - all this will already be tactic, but only in relation to the strategy described above.

One can assume that a person has made a decision,as if the best method for selling services is advertising on the Internet, used on its own website, through which it is necessary to get customers. Is this a tactic? Of course, it is, only in relation to the idea of ​​a person's business. But, at the same time, this whole idea will be the strategy of promotion of services and advertising. Such is the difference between the concepts of "tactics" and "strategy".

In this case, the site can be untwisted in different ways. You can conduct a full optimization for search engines, you can buy ads on third-party sites already known. Note that this will all be a tactic to promote the website for the sale of services.

This whole concept can be compared with the principlematryoshkas. The one in which others are invested is a strategy, and the embedded nesting dolls of a smaller size are tactics. Each tactic will be a strategy for internal.

Basic Strategy

Analyzing the above, it will be appropriate to indicatesuch term as a basic strategy. This definition can be presented as the strategy on which to build the formation of other strategies for the implementation of certain activities. If you go back to the above example of organizing a business, it's worth noting that the very basic strategy here is the very idea of ​​implementing this activity. It is this basic idea that largely predetermines the failure of the business or its success.

And again an example

For example, the effectiveness of an idea for advanceof a certain city at the current time is 30 percent (that is, everything else is done without errors and thirty customers come from hundreds to which the service was applied). It would seem that this is very good. But this is only under ideal conditions, when everything else does not cause any complaints: the right people were chosen to handle the proposal, the scope of services was correctly chosen, the business program was correctly designed, and it was correctly sold. That is, all this assumes that the development of a strategy that obeys the basic, basic, is effective by one hundred percent.

In fact, it is very difficult to achieve this. At each level of the strategic system, effectiveness will be lost. If the sales result is 10 percent, then only three of the above-mentioned 30 customers will use the services.

Why all these negative thoughts? How is it possible to evaluate the underlying strategy? And is it possible?

Evaluation of strategy

The evaluation question is very difficult and controversial. Traditionally, you can answer it by applying expert assessments and marketers' opinions. The meaning of the numbers here is not the most important, as they are more often difficult to obtain. It is more important to understand that the degree of effectiveness of the basic strategy and its viability are predetermined by the success of the activity as a whole. Attempts to improve private strategies do not change the whole situation drastically, because the whole problem may lie in an incorrectly constructed basic strategy.

Let's say business is on trainingseminars on personal growth of a person. Do they need someone? They are interested in about 5 percent of people. This is based on the experience of many businessmen. Seminars on sales techniques are in high demand - from 10 to 30 percent. Of course, these values ​​are approximate and in different situations can differ dramatically from each other. This is an important difference in the quality of demand for the same cost of the seminar.

You can very well sell development seminarsperson, but this will be of little use, since the price for one attracted listener is very high, and the prospective profit will not pay off the invested funds.

So, it becomes clear that in a situation where there was athe basic strategy is incorrectly built, even the correct implementation of nested tactics can not rectify the situation. All plans are simply doomed to fail. This can be compared with the launching of a boat in the shower with the hope that he will someday fall into the sea. And this will never happen, as it is limited to the framework of the basic strategy. If it was launched in a stream, the chances would be much higher, and in the river - even higher. The ship itself can be as staggering as you like, but it does not affect it at all. These are the features of tactics and strategy.

Conclusion

Summarizing, we can say that the tactics andstrategy, the difference between which is significant, depend on each other. Choosing the right strategy can predetermine the success or failure of the whole enterprise. The strategy itself can not be independent. Without its tactics, it will be abstract.

Thus, it will be wrong about some kind offundamental differences between these two concepts. They must be considered in the relationship of submission. The tactic itself can be a strategy for other tactics that obey it.

It should be noted that every person with almostbirth is both a strategist and a tactician. After all, plans built at school age, which were made for becoming someone, were carefully thought out, and based on them, a strategy was built. Determining the right goal leads to success.