What is ideology and is it necessary at all ?!

The word "ideology" is a collection of specific values, views and ideas, reflecting the interests of certain groups, people, organizations and entire countries.

So what is ideology? What functions can it perform?

In simple terms, ideology isa kind of inner core of a particular person, certain groups of people, society and society. The ideology identifies, unites and enables you to understand yourself and your place in society, allows you to assess your environment, identify your involvement in a particular organization or society. The ideology is based on a specific goal, an idea that motivates people to act, sets the motion vector, motivates development and strives for this idea. So now we understand what ideology is - it answers questions about who I am, who we are, why and where we are going.

Currently, popular denial in generalany ideology. More often you hear that young people have an unwillingness to take a specific social position, saying "do I need it more than anything?". Their fuzzy life guides point to ideological disorientation, unwillingness to bother and the powerlessness of realizing one's self and their place in society. In this regard, it is important to understand that the national ideology is a unifying national philosophy. Today it is a fact that the consumer ideology is prevailing, where material wealth, prestige, status, life without effort and constant pleasures is the norm of life of certain circles of society.

In Soviet times society had a concretea system of coordinates in all spheres of life, from birth to the last days. Of course, the very question of the effectiveness of Soviet ideology is controversial, but, nevertheless, the Soviet people knew against whom they are struggling and what they are striving for, which can not be said about today's modern ideology. But the basic postulates that should be sacred for each country are the ideology of protection against all kinds of modern weapons and the preservation of peace on Earth, no matter what fierce struggle for resources.

What is the ideology within organizations and companies?

If we consider ideology by exampleorganization, then we can say that if there are no signs of ideology and a single system of values ​​and ideas, then such a company is doomed. Passivity, indifference and indifference of employees is the norm. During working hours, they read books not by work, chatting on the phone, visiting porn sites and working full time in social networks ... This is only a short list of problem areas for all managers.

The concept of "corporate ideology" has long beenActually, together with the development of the concept of "effective management of the enterprise." The peculiarity is the creation of a favorable psychological climate in the organization aimed at obtaining long-term profit and the company's success in the market.

Everybody knows perfectly well that the basis of the company's success -it is not a unique product and modern production technology, but a human resource company. Corporate ideology serves to form and consolidate loyalty and commitment of both employees and customers to their company. Such a positive attitude can only be worked out if there is a corporate culture, certain values ​​and ideas, and if they do not exist, then it is necessary to create them, as goals, golden rules, and ideas, traditions and legends. This will give a mandatory impetus to the development of the company, employees will receive joy from the work process, apply creative approach to work, seek professional self-improvement, rejoice in cohesion and contribute a little to positioning the company in the market of your region.

So all the same, what is ideology in the framework ofcorporate governance? Believe me, the organization of corporate events, such as the company's day, corporate clothes, corporate holidays, will cost you less than a constant staff turnover and unhealthy atmosphere in the team.