Footwear "Ralph Ringer": reviews, producer. Ralf Ringer shoe stores network

There are many people who, wanting to buyquality and comfortable shoes, pay attention only to the products of companies that have a world name. Of course, the product on which the label with the popular logo stands, not only takes care of our self-esteem, but also raises self-esteem, giving the opportunity to show off a branded purchase before colleagues and friends. However, it often happens that the euphoria of the new thing passes very soon. This happens when the buyer becomes evident that the quality of the footwear he purchased does not at all correspond to her astronomical price.

Is there a way out of this situation? Can I buy fashionable, comfortable and quality shoes at an affordable price? Of course.

When it comes to buying shoes,Pay attention not only to the quality of models, but also to their fitness for our weather conditions. In this case, the most practical and sensible buyers prefer Russian producers, one of which is Ralf Ringer. This is a trademark, whose products have become more and more popular among consumers in recent years.

A bit of history

The company Ralf Ringer is relatively young. Its history began in 1996, when an enterprising graduate of the Moscow Institute of Electronic Technology, Andrei Berezhnov, came up with the idea to open a production of footwear that exceeds the European standards in quality. Own company, which in the first years of existence produced only stylish male models, the founder named "Ralph Ringer".

The first collections of the brand were released in 1997. And already then the volume of annual production amounted to 60 thousand pairs. These were men's shoes, boots, sneakers, shoes and sandals, each model of which was scrupulously worked out by technologists and designers. In 2000, the company's commercials appeared on TV channels for the first time. In 2002, the brand opened its first retail stores.

How did the customers appreciate the shoes "Ralph Ringer"? End user feedback indicated that not only quality models appeared on the market, but also responded to the most fashionable trends. In addition, the popularity of this footwear was promoted by the fact that she took into account the anatomical features of her owner's feet.

As sales increased, the company began to increaseassortment list of its products, while improving technology and production methods. So, experts Ralf Ringer invented and patented a unique method of fixing the sole, allowing to significantly extend the service life of the product. In addition, the company has developed a special cushioning system. Its presence in the shoe facilitates unloading of the knees, spine and feet while walking.

Since 2010, the company has launched the production of femalemodels. This made it possible for our lovely compatriots to acquire beautiful and stylish Russian footwear, corresponding not only to fashion trends, but also to the highest quality standards existing in Europe.

Company today

Currently, Ralf Ringer is one ofleading leaders of the Russian footwear market. The company has created and developed a network of company stores, in which it sells its products. Ralf Ringer’s production facilities are located in three Russian cities - Moscow, Vladimir and Zaraisk. Partially tailoring of shoes is carried out in China. It is worth saying that the production capacity of the company is the most modern Italian and German equipment, similar to that used by leading European companies.

In addition to shoemaking, the firm "Ralph Ringer" makes deliveries of machines for shoe production. She is engaged in the repair and restoration of such equipment.

According to 2006 the company employed two thousand people, the volume of its shoes was 2150 thousand pairs, and the annual turnover was equal to 54 million US dollars. In the next ten years, the brand strengthened its position in the market, demonstrating an annual increase in annual turnover by 30-40%.

Raw materials used

Materials for sewing shoes carefully selectedcompany specialists. And in search of suppliers of raw materials, representatives of the brand "Ralph Ringer" make their way from Italy to Brazil. Contracts for the purchase of soles, glue and leather are concluded only with a certificate of product quality. This allows the company to guarantee the strength of the shoes it manufactures and its compliance with the highest standards adopted in Europe.

What are shoes made by Ralph Ringer? Reviews of numerous buyers confirm that the majority of the company's models on the market are made of kid leather or natural leather, velor, suede, and also textiles. For the sole, the Russian manufacturer uses rubber and polyurethane, tunit and EVA. The lining of all Ralph Ringer shoes is either textile or leather.

Sales Strategy

For company specialists it’s important not onlyproduct quality, but also its convenience for the end user. The main sales strategy of the leading Russian manufacturer is the desire of the buyer to return to the store and re-buy shoes for the next season. For the brand "Ralph Ringer" is characterized by an ideal ratio of price and quality. The work of the manufacturer is aimed at meeting the demand of customers. And this is confirmed by the possibility of communication. Anyone can leave feedback about the model and that, in his opinion, it is desirable to change it. All customer reviews are transmitted to specialists developing new collections. Consumers say that the brand shoes, boots or sandals they have purchased have been serving for years.

Of course, sometimes people are faced withmanufacturing defects, but for such cases, the company has provided warranty periods. For some models, they are 14 days, and for others - 90. However, in general, consumer feedback on the company's footwear is very positive. After all, a team of specialists "Ralph Ringer" created models:

1. Withstanding forty-degree frost (winter collection).
2. Equipped with special shock-absorbing insoles.
3. Having soles with air cushions, which are made according to the patented Italian technology.
4. In which the shape of the pads is carefully designed.

What makes the company's sales grow? This is because each newly created collection has its advantages. All models are designed and manufactured with care for the buyer, whose legs will not feel tired even after a long walk. In addition, protecting the human health, the company does not forget about the high quality of its products.

Assortment of men's shoes

Models for the strong half of humanity are represented by such areas as:

• City. This is a low-key and comfortable shoes designed for every day.
• Style. This line includes an elegant lineup.
• Weekend. This is a shoe designed for those who lead an active lifestyle and loves country walks. In the manufacture of these models are used breathable materials and comfortable soft pad.
• Classic. The shoes of this collection correspond to the business style and are suitable for offices. All models are strict and elegant.
• Grand. Footwear in this direction is an excellent choice for buyers with a non-standard shape of legs. These models are sewn with increased volume and completeness and at the same time have increased wear resistance.
• Real ralf. The versatility of this collection allows you to wear similar shoes for any occasion, as it is perfectly combined with different styles of clothing.

Assortment of women's shoes

For lovely ladies, Ralph Ringer offers such directions as:

• City. This shoes "Ralph Ringer", reviews of which indicate its comfort. All models of this series are produced on a flat sole or have a small steady heel.
• Style. Only model shoes are included in this line. The heel, as well as high decorative effect, gives it a particular style. Customers can choose the model that is necessary for them from a wide range of colors presented in shades.

For little buyers

In 2015, the company "Ralph Ringer" began tomanufacture of children's shoes. This project was started after the investment in the production of the women's collection paid off. In the new market, Ralph Ringer appeared with an extensive range, offering buyers a collection of the Autumn-Winter 2015/2016 season. These are school and casual children's shoes, which are currently sold by Ralph Ringer shoe stores in Moscow, as well as in regions of the country. According to the company's plans, the collection for young customers in two or three years will take about 10% of total sales.

Factory shoes "Ralph Ringer" manufacturesschool shoes only from genuine leather of the highest quality. And the development of the children's collection involved only professionals with extensive experience. That is why parents who buy such shoes can be confident that the health of their offspring is under reliable protection.

Features of men's winter shoes

Famous Russian company offersbuyers unique products. Winter shoes "Ralph Ringer" in the consumer market of our country serves as a kind of quality standard in the segment of similar products. What is the feature of the collection proposed for the cold seasons? So, men's shoes "Ralph Ringer", according to consumer reviews, is distinguished, above all, by reliability and durability. The explanation for this lies in the responsibility of the company to the process of creating their collections.

Highly qualified specialists atThe making of models is carried out by a huge number of studies This allows you to make the next collection of shoes even more perfect. This is especially important when winter boots and Ralph Ringer boots are created. The Russian brand has patented technologies developed by it, which allow shoe owners to keep their feet comfortable and warm even at the lowest temperatures. This is especially true for men. That is why each model for a strong half of humanity has a unique mount in the area of ​​the sole. It also allows you to make shoes as durable as possible.

What else are different boots and boots "RalphRinger "? The company's specialists are sure that even in the winter months, the feet of the owner of such shoes must" breathe. "After all, men's feet are especially susceptible to fungal infections. In order to avoid this unpleasant phenomenon, winter shoes have a special ventilation for the strong half of humanity. Air Boots System. It also allows you to create a feeling of comfort for the foot, not only during the hikes on the streets, but also during a long stay in a heated room.

Another advantage of the winter collection modelsCompanies use the Shock Adsorber system. This is a fixed foot technology that evens out the gait and minimizes the load when walking. The owner of these boots or boots begins to walk confidently, freely and purposefully. And this, in turn, creates the right image for him.

Women's collections

Already proven by men domesticproducts for several years in a row enjoy our lovely ladies. Practical and stylish Ralph Ringer shoes have won their hearts. The women's collection literally captivates fashionistas not only with quality, but also with an interesting design. Today, the company offers its customers sneakers and sport shoes, sandals, moccasins and shoes.

Do not lie on the shelves and boots"Ralph Ringer". Female models are presented in demi-season and winter versions, the creation of which uses only proven natural materials and modern technology. So, when sewing winter boots of the Ralph Ringer brand, suede and leather from the best global manufacturers are used. These materials are breathable and resistant to mechanical damage. Outstanding quality and reliability are different soles, which have boots "Ralph Ringer". Female models must be stable even in the strongest ice. That is why the soles of ladies' boots are made of rubber, polyurethane and such an innovative material as EVA.

It is also noteworthy that the manufacturer took into account the anatomical features of the feet of domestic customers, which adapts the boots to the individual requirements of each woman.

What else attracts lovely ladies shoes "Ralph Ringer"? Customer reviews confirm that all models of the company are focused on modern women leading an active lifestyle. This is a comfortable and comfortable shoes, which also can be chosen for every taste and worn for any reason. So, in the latest autumn-winter women's collection of the brand customers will find for themselves classic and sports low shoes and boots, boots with wide heels and flat shoes, as well as insulated sneakers. All these models are made of natural suede or leather, have a reliable insulation and non-slip durable sole.

With the arrival of spring, the company will delight the lovely ladieselegant and comfortable shoes for the office, original ballet shoes, as well as moccasins and sneakers for the weekend. The main goal of the brand is to create convenient models. That is why, going to the shop "Ralph Ringer", you rarely find shoes or boots on a very high platform or stiletto.

Commercial network

Where can I buy shoes "Ralph Ringer"? In St. Petersburg (St. Petersburg), Moscow, various regions of Russia, as well as in the CIS countries. At the same time, the company is constantly expanding its retail networks. So, at the beginning of November 2016, a new Ralph Ringer store was opened in the capital, located in the Rechnoy shopping and entertainment center. This is the forty-first proprietary retail outlet that may be visited by capital buyers. The total area of ​​the newly opened store was 144.6 square meters. m

It is worth saying that the company "Ralph Ringer" hasRussia has the largest distribution network. It includes more than a thousand outlets, including one hundred and twenty branded stores. You can buy shoes of this brand through the Internet. For metropolitan buyers opened "Ralph Ringer" factory store. Here you can buy the most current models, which in the shortest time get from the shops to the commercial shelves.

In addition, its customers offers "RalphRinger "discount that gives the brand clear advantages in the market. The company creates conditions that are very beneficial for customers by constantly searching for the most advanced technologies, updating equipment, using high quality materials and caring for their customers. Information about promotions, discounts and discounts is always available in stores selling shoes of this brand.

Favorable conditions for buyers are offered,despite the fact that "Ralph Ringer" prices for their shoes sets very affordable. On average, they do not exceed 3,500 rubles. However, the discount offered by Ralph Ringer company and regular promotions make it possible to purchase comfortable and high-quality models even cheaper.

In addition to branded products tradesold across Russia by a huge number of official representatives. In their outlets there is a full range of shoes offered by the brand. But it is worth bearing in mind that the official representatives of "Ralph Ringer" discount is developed independently. It may differ from the existing in the corporate trade.

Companies are interested in three areas of product sales. Among them:

• multibrand outlet;
• shop under the sign;
• Shop-in-Shop.

Often the store "Ralph Ringer" opens withseveral shopping areas. In one of them shoes are sold. Other zones offer customers other products. This is the so-called store under the sign. Sometimes footwear is sold in the Shop-in-Shop format. This is a company store in a multi-brand shopping center. Such a format was especially good in 2013. Then in Russia the company opened twenty-nine multi-brand stores at once, having almost doubled the sales of shoes.

Shoes "Ralph Ringer" - a worthy offerdomestic buyers. This confirms the fact that the company's products can be found in the Guinness Book of Records. Shoes "Ralph Ringer" got there after successfully withstood the hourly dance marathon.