Content - what is it? The meaning of the word "content"

There is an opinion that the term content means the text part of the filling of pages of websites, i.e., carrying the main information load. However, this point of view is not entirely correct.

The concept of content

In fact, all information posted on the siteson the Internet, is content. Under this definition is textual content of resources, videos, photos and pictures, audio recordings. All kinds of advertising and controls. As a result, the concept of content is very broad definition.

So, what is content? The simplest answer to this question will be filling the site. And then there are its different types and types.

Content Assignment

• Informational. This kind of content is useful for the user. For example, product descriptions, news, various reviews, thematic information. This form is the main content of almost any site. And on its quality and usefulness depends both the loyalty of users to the resource, and its popularity.
• Commercial, or selling content. This includes any advertising, messages about promotions, discounts, as well as selling texts. And it's not very good when such content takes up most of the content of websites. However, some creators aim to maximize the quick profit from their project. As a result, it turns out a resource with a bunch of obtrusive advertising, pop-up windows and useless commercial articles, which are unlikely to find readers.
• Entertaining. Here you can include pictures, funny stories, jokes, interesting facts - everything that entertains visitors attracts attention.
• Teaching. An excellent type of content that allows you to attract the attention of visitors and increases the "usefulness" of the resource. But you should not confuse learning content with school disciplines, for example, algebra or geometry. This includes such usefulness as master classes, step-by-step instructions, training videos, and so on.

A harmonious combination of all these types of content makes the site useful, informative and popular with Internet users.

Content - what is it? Content Types

By types of display on the site content can be divided into static and dynamic.

• Static represents that part of filling sites, which can only change the administrator of the resource. For example, the text content of the pages.
• Dynamic. Also occurs under the name of the user's content, for example, forums, comments, reviews. A significant advantage of such content is the ability to receive feedback from users and allow them to independently fill resources. Naturally, in this case, a moderation is necessary. Dynamic content of the site also includes information blocks, the content of which varies depending on external data. For example, advertising, the content of which depends on previously entered user requests.

Filling with quality content is the basiscreation of any site. This largely depends on the position of the resource in the issuance of search engines, as well as its popularity among users. To be really good, the content must correspond to several features.

Sometimes you can find the name "content in the PS." PS is deciphered as a search engine, for example, "Yandex" or any other. Therefore, the content of search engines is any information given out by search engines.

Uniqueness of the text

The most important property that must havecontent for the site is uniqueness. First of all, this refers to the text content of the site and means that there should not be a repeating text on the Internet. The uniqueness of content on the site is welcomed not only by Internet users, but also by search engines. The use of information copied from other resources has a negative impact on the rating of the site and, accordingly, on the position in the issuance of search engines.

Checking any text for uniqueness is simple enough. To do this, there are many services - for example, "ETXT-antiplagiat" or "Advego Plagiatus".

Absence of grammatical and stylistic errors

First, the presence in the text of any errors of itsdoes not paint at all. In addition to the fact that users simply will not read such a text, they will remain extremely negative about the resource itself. Secondly, search robots have long learned to determine the quality of the text, and the presence of errors adversely affects the position of the site. Therefore it is foolish to think, using poor-quality content, that it will go to the site for good.

There are cases when in pursuit ofuniqueness, the authors consciously distort proposals by permuting words or thinkinglessly using synonyms. As a result, there is a text unique from the point of view of programs, completely unreadable and distorted in meaning from the point of view of visitors.

Informative

The lack of so-called "water" in the texts. Everyone saw examples of content, in which much is written, without errors, maybe even a good language, but nothing. This happens when the author needs, or maybe very much wants to write a certain amount of text, but his knowledge on the topic is enough for a couple of meaningful suggestions.

Lack of desire to fill in the gaps in theirknowledge, plus the desire to do everything in a quick way, push him to write empty texts. As a result, it turns out utterly dregs, after reading that a person certainly will not find what he was looking for. And of course, he will not stay long on the resource.

Types of text content

• Copywriting. A unique text written by the author on the basis of his own knowledge and experience or communication with other people.
• Rewriting. Also a unique text, but at the heart of its creation is information taken from several sources and rewritten by the author in his own words. Those people who studied at school, more than once engaged in rewriting. The essence of the exposition is the same - to write down your own words with preservation of meaning.
• SEO texts. This is copywriting or rewriting, optimized for search engines and containing keywords. With a competent spelling, search queries are organically entered into the text and do not spoil its meaning.
• Plagiarism. Sometimes it is called a copy-paste. It consists in a simple copying to the site of information from various resources. In this case, the text either does not change at all, or is subject to minimal correction. For example, the names of companies, addresses, personal information, etc., change.

Information management systems on the site

Or abbreviated CMS. These systems provide convenient and easy content management, namely adding new pages to sites and editing existing ones.

Using CMS when creating sites gives many advantages:

• Relative simplicity of creating resources.
• No need for deep programming knowledge.
• A variety of template designs that you can customize at your discretion.
• Easy to expand project.
• Good CMS functionality: for example, you can easily connect a blog, forum or gallery module to a site.
• The focus of many CMS on certain types of projects. For example, there are systems for creating blogs, e-commerce, online business cards, etc.

Thus, answering the question: "Content is what is it?" - it can be concluded that this term refers to all that we see on the Internet. And the popularity of any web resource depends on its quality and usefulness.