CRM-systems: comparison, overview

Developing your own business for everyonethe owner of a large company is an important stage, which can not be missed. Innovative approach of modern entrepreneurs is developing every day, so now many people use CRM-systems for this. Comparing several of them clearly will make clear to everyone what is best for a particular purpose.

Functionality

Comparison of CRM-systems for production is used quite often, because for each individual industry needs a certain approach.

As you know, such systems contain as many as three modules: marketing, maintenance and sales. They automate the cycle of interaction with the client.

Having chosen a system with a rather limited number of functions, the user will come to manual input, which may help to break the information field.

Architecture

Strangely enough, the comparison of CRM-systems for small businesses also highlights some advantages of some types of programs over others.

Most applications of this type use a client-server architecture, but more modern ones can already boast a multi-level architecture.

Access of each user to the system is carried out exclusively through the Internet browser, due to which the architecture makes it possible to access absolutely all the functions and possibilities.

Flexibility of systems

Now the best CRM-systems are already included in a certain list, where they occupy seats distributed according to the opinions of users.

The very processes of sales, marketing, service always differ from each other in different areas and companies.

To begin with, the user must accurately determineadaptation of the system to various sales processes, as well as the correctness of the allocation of organizational structure and the clarity of the delineation of access rights to information. But, unfortunately, for such requirements it is necessary to devote a long time to the installation of all components.

In addition, another important aspect is the support of the functions of mobile devices that work outside the main office.

Terms of implementation

Indeed, many people are attracted to good CRM-systems. Review and comparison of each of them are quite interesting and informative for future users.

Use this system will be alreadyin half an hour after passing through all the necessary steps, when it will be subject to sale. The very implementation of the CRM-system begins exclusively with a full analysis. It usually takes a long period of time (up to 3 months).

Development Opportunities

Despite the small nuances that are not quitesatisfied customers, many interesting features have CRM-systems. A comparison of their species is intended specifically to make it a little easier for people to work.

First of all, when choosing a system, you should pay attention to the future. After satisfying the needs of today, the next one will have to search for something new and more functional.

At first it may seem that only the self-writtenthe system is an ideal option, because it all depends solely on the imagination and wishes of the user, although the developers will still make a lot of changes over time, so the development will significantly slow down.

Debugged mechanisms can be perfectly used to solve the latest business problems. After all, relationships with customers require management both at the sales stage and at the marketing stage.

Question of value

CRM-management system has a fairly acceptable price category, so anyone can easily buy it for their own company.

The cost of the whole system consists of such details: license, modification, consulting, support, infrastructure and, of course, training.

The price category of such systems is usually slightly higher than typical ones, but still the ratio of investments and possible results is also necessary for obtaining the best result.

Technical support

CRM-system comparison have enoughinteresting, but still technical support should also be given time. After all, before choosing the most appropriate option, you should definitely learn about the system in general terms.

The level of technical support is known to be determinedonly the approach of its manufacturer, but in no case the type of the system itself. Inexperienced programmers are not at all capable of carrying out quality maintenance of the database, as well as documentation, because this will require many years of practice and training.

The business process is well established in companies, ifthe system goes on sale in a normal state. And the experience of many simple users will be an ideal assistant among a large number of them.

Consulting

At any time people could choose the best CRM-systems and even now there are several lists on which it is easy to determine the most interesting and profitable option.

During use in work of self-writtensystems, the user himself and is consulting support for himself. Hundreds of projects already have huge experience, but it is for such users that it is available rarely.

Sellers and distributors of these systems are veryrarely engage in the usual implementation, because the systems themselves are not particularly complex and do not require an in-depth study of the business. But on platforms of various kinds projects are implemented quite often, their list includes the most complex or innovative. This is what people who already have tried to implement the system for solving various business problems can share it with.

Domestic and Western systems

At this point in time, not only real domestic, but also Western CRM-systems are popular. A comparison of their capabilities, as well as positive and negative functions, can be seen in the table.

Name	general information	Advantages and disadvantages
Terrasoft CRM	A domestic system that can help the user in managing business processes, sales, marketing, loyalty, service, relations with partners.	From the positive points can be identified: high speed of operation with sufficiently large amounts of data, powerful customization capabilities, reliable protection of individual user configurations. There are no minuses in this system, as there is not enough data to determine them.
Oracle Siebel CRM	The Western system, in which moreimproved applications, compared with the previous version. It also has the ability to manage sales, loyalty, marketing and so on. In addition, the system represents self-service management.	This system is the most expensiveamong other common options. This can be attributed to pluses and minuses. After all, a good system should have an appropriate price, but not everyone can afford it.
Microsoft CRM	Another good Western system, created forcustomer relationship management. Its main features include: sales and marketing management, an expanded range of tools for building various reports, and it also has a wide range of mobile device access options.	The only negative feature is that,that the system itself puts forward a large number of requirements for the hardware system. And because of this, the buyer must spend more finance on its acquisition. In all other respects, only advantages are distinguished, thanks to the capabilities of the system.
AmdocsCRM	Western system with a fairly user-friendly interface,which allows you to effectively manage various processes (sales, marketing and so on). Management of relations with partners, service, loyalty is also provided for in it. In addition, its capabilities include automation of workflow.	Unfortunately, at this time on the basis ofthe solution has not yet been created a single loyalty program, which is the main disadvantage. And the interface, based on new technologies, can easily be attributed to a huge plus.

The choice is yours.