Than to trade in a small city? What services can I sell in a small town?
Far from each of us lives in a big city withmillion population. Many beginning entrepreneurs are racking their brains over what to trade in a small town. The question is really not an easy one, especially given that opening your own, though small business, is a serious and risky step. Let's talk about which product or service is best sold in a small town or township. There are a lot of interesting nuances and pitfalls.
Advantages of business in a small city
It is safe to say that there isnot only disadvantages, but also big pluses that will play into the hands of any entrepreneur. One of them is the absence of great competition. Of course, this does not mean that it does not exist at all, but it will be a little easier to start a business and develop it. Especially if you offer something that is no longer there. First, you need to analyze the market and understand what is offered more, and what is less. It will not be difficult to do this, as the city is small, and the number of entrepreneurs can be counted on the fingers.
What not to do?
In the first stages it is very important not to make a mistake,which will bring all diligence to nothing. Strangely enough, beginning entrepreneurs often make wrong decisions. To prevent this from happening to you, you need to remember what you do not need to do when starting a business in a small city. By the way, this applies only to those places where a small population. So, in a large metropolis, the same product or service can bring you huge profits.
First, do not start withhighly specialized business. As an example, you can sell a single type of equipment. The fact is that modern trade in narrow specialization, especially in a small town, will not bring a proper result. This is due to low demand, so if several clients come to you for a shift, it will be good. Secondly, do not start a business that requires a large number of highly qualified employees. Why? Everything is simple: there are very few in the province. Most of the brainy specialists travel to large cities, where the prospect of development is higher than in the wilderness. Do not forget that there is no sense in offering customers super-expensive goods. For example, computers for 100 000 rubles and more, maybe, and will be sold, but during this time you will be in time to sell much more PCs for 30 000 rubles and get a significant profit. This factor is due to a small salary in the outback.
We open a toy store
If the toy store is small, then on the firstpores, you can be yourself a seller, an accountant, and even a cleaner. All this will allow you to save money on wages and pay off much more quickly. Take care of the assortment. You must have toys of different sizes, colors. Sometimes it makes sense to divide them into categories, for example: for boys, for girls, for children under 3 years, from 3 to 5 years, etc. If with all this you competently create an internal atmosphere and interior, then you will have lots of customers. Literally in six months you more than pay back the costs and will be able to gradually expand and eventually build a small children's supermarket. But do not forget that modern trade requires a lot of effort. It makes sense to give good advertising, for example, to write a small announcement about opening a shop in a local newspaper and to do the sticking on poles and stops.
Why not sell products?
Of course, here you will in any case come acrosscompetition. However, not everything is as bad as it might seem at first glance. The fact is that it is not necessary to try something new, you can successfully implement what already exists. The number of grocery stores in your city is large in any case, but that does not mean that your point will not be popular. Nevertheless, the template variant is also not suitable for us, therefore it is necessary to think carefully. First, select the place where your grocery store will be located. As practice shows, if it is a small town, you need to choose a place where there are many houses and there is no such point nearby. The fact is that quite often people living in remote neighborhoods need 10-15 minutes to go to the nearest store for groceries.
Secondly, you need to carefully compileassortment card. It's easy to guess that this is the list of products you sell. It is important to take into account the terrain. So, if a grocery store is in the immediate vicinity of a kindergarten or school, then there must be juices, sweets and much more that children love. But if you are engaged in trade near multi-storey houses, then do not forget to buy a decent amount of bread, it will be good to leave and alcohol, for example, beer. By the way, the latter will be interesting to tell a little.
Trade in beer: for and against
According to statistics, the sale of alcoholic beveragesalmost always brings a good income. Other question, whether all this will be bought in a small city? Of course it will be. Here it is more likely that at what price you will sell. If you have a draft beer of several varieties in your assortment at the average market price, then you will always have a queue. In addition, it is desirable to sell beer in bottles, both glass and plastic. The presence of various soft drinks will only play into your hands. Do not forget about such a demanded product as vodka, wine, champagne, etc.
It is worth paying your attention to the fact that openwill be somewhat more complicated. This is due to the fact that you need to get a license. In practice, shops are very popular, where there is not only beer, but also goods to it. It can be cheese "pigtail", ram, smoked fish, nuts, crackers, chips and much more. So the buyers will not have to go to another store. As for the location, it should be removed from kindergartens, schools and other educational institutions, as well as hospitals, etc. In any case, beer trade brings a good income. Over time, you can expand the range.
Should I sell household appliances?
If you consider the main business ideas insettlement, it can not be said about the store, where buyers can find large and small household appliances. Of course, here everything is somewhat more complicated than with a food point. You are mistaken if you think that small towns do not buy microwaves, multivarques and other kitchen utensils. All this is acquired, and very much even not bad. All you need is to show yourself at first. If the first 10-20 customers leave dissatisfied, then you completely lose the credit of trust and are unlikely to be able to restore it in the near future. What to do in this case? Now everything will be said.
The surest way to success is to concludecontract with a major company for the production and sale of household appliances. You, as a partner, will be a percentage of profits, with all deliveries will be completely free. All that is required of you is to convince the company that sales will go up. To do this, the hardware store should be of interest to buyers. To call it, you can give good and competent advertising, set discounts to regular customers, hold regular competitions and much more.
We become pioneers
There is a high probability that in your citythere is still no representation of a large company. If there is, then only a few, but this still does not say anything. For example, it could be a household appliance store Samsung, LG, etc. It can be clothes - Adidas, Reebok, etc. If to speak in simple words, do business on a franchise, but choose your partner wisely, as not all will be in demand. For example, the sale of professional cameras Nikon or Canon is unlikely to be successful. If they buy a few devices in a week or a month, then it will be good. But the trade in clothes or shoes can bring very good money.
The essence of this business is thatan agreement is drawn up with certain conditions that you, as well as the second party, must fulfill. For example, sales volumes. If you overfulfil your standard, then you are entitled to a premium, if not pre-sold, then the penalty is withheld. Please note that at the initial stage you will receive good financial support from the partner company. Nevertheless, the costs for renting a room, staff salaries, as well as taxes, will have to be paid for by yourself, so be prepared for this.
We offer services to the population
But this is quite an interesting direction, notrequiring large investments. The bottom line is that you can act as an intermediary or directly executor. A vivid example of this is the execution of dispatch work. For example, a person needs to install a newly purchased washbasin. He calls you, and you for a small fee find a good, but at the same time relatively inexpensive specialist. However, you should understand that trade in services does not tolerate slowdowns. If the client wants the work to be done on Sunday, also on a holiday, then so be it.
Another simple and inexpensive way is to dophotocopy and typing. All this will bring good money, but first analyze the market. Find out if such a proposal will be in demand. According to statistics, trade in services can pay off already in the first month, provided that you have invested something in this business.
A few more ideas
As you can see, you have a large selection of whatto trade in a small town. This can be the sale of beer or products, and a combined option is possible. You can offer the population of the city replenishment of the account with a minimum commission, etc. Another good idea is to open a kindergarten. True, this will be a very costly occupation, but we can say with confidence that with 100% probability this enterprise will pay off in the shortest possible time. True, do not expect large amounts of money in the first months of work.
The thing is that all parents will check,where they give their child. You must have all the necessary licenses in your hands. The room should be warm and attractive. According to statistics, today this kind of business in the urban-type settlement, although it can be called a full-fledged and responsible work, is quite popular. The reason for this is the usual shortage of kindergartens, as they often close more often than they open. And parents have a job for which the child needs to be left to someone.
Conclusion
Here, in principle, and all that can be said about that,than to trade in a small town. The choice is pretty big. But you should be guided not only by the financial possibilities and needs of the population, but also by your own interests. Your business should like you first. Only a job done with all responsibility brings a good income.
